Bricktown Bakery is a local bakery that has been really popular since it opened. Their customers are loyal and involved. Where I believe they have an opportunity is in the management of online Customer Service. They get many repeat questions on social media and through calls. I’ve looked at their social media and have spoken with the owners; It’s stressful for them to manage. I think that an FAQ page would help them to minimize the number of frequently asked questions they get on social media and over the phone. If they received fewer questions, it would ease stress for the owners. If you want a condensed walkthrough of the page, you can watch this video I put together.
They use Wix for their website so I signed up for a free account. Bricktown’s colors consist of black and white. It’s a pretty basic site so I follow their general style. Here’s their website if you’d like to check it out. I matched their style and started to build the contents of the FAQ page. My priorities were:
- For questions to be easy for customers to find
- For new answers to be easy for the business to add
- For the page to fit in well with the style of the business
I settled on creating buttons that trigger lightboxes with the answer to a specific question. This system would make it easy to add new questions and would be easy for a customer to navigate.
Here is how I added my button. I clicked Add and chose the button style I liked.
I changed the color of the button, text, and font to match the style of the page.
Once the button was designed the way I wanted it, I had to make a lightbox for it to trigger.
I clicked Add and chose Interactions. I picked the style of lightbox that would look best and chose it. I changed the colors and font to go with the style of the page.
I selected No to the lightbox settings so that the lightbox wouldn’t show up automatically on the page. I only wanted the button to trigger the lightbox.
I clicked the button, chose Change Text & Icon. This window popped up and I clicked Where does the button link to?
I selected Lightbox and chose the lightbox I had just created specifically with the answer to this question. For the business to add a new question, all they would have to do is duplicate a lightbox and change the text.
They would then duplicate a button and change the text on it. They would change the trigger lightbox to be the new one they just created.
In creating this project, I learned how to navigate Wix and create something that really can benefit a company. I think that this would be a valuable addition to this bakery when it comes to answering their customers get their questions. It would also help the owners have more time to run their business. . The owners of this little bakery know that they could improve their online customer service. They just haven’t had time to find a good way to manage it, so I hope the creation of this FAQ page will save them time and their customers’ confusion.
Originally published at http://leahfayedavis.com on February 21, 2021.